45
dsquared2
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible€37.62avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good704.16avg incumbent reviews — the moat a new listing must climb
Price range
Good€11.49–€149.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad€48K€48K/yr · 68K searches