56
deo stick herren
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good€550K€550K/yr · 1.1M searches
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,853.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.40–€22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.23avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand