60
deo damen
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Market size
Good€379K€379K/yr · 1.1M searches
Review moat
Okay1,817.26avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.63–€26.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.29avg listing price — sweet spot $15–$100