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dejan garz bürste
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+49.5%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.69avg listing price — sweet spot $15–$100
Price range
Okay€4.10–€21.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€151K€151K/yr · 302K searches
Review moat
Okay3,347.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock