51
deep conditioner
Worth a lookShows low returns (0.1%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Review moat
Okay1,537.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.86–€26.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.73avg listing price — sweet spot $15–$100
Market size
Bad€73K€73K/yr · 74K searches