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curly hair product
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,942.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.14avg listing price — sweet spot $15–$100
Market size
Okay€169K€169K/yr · 277K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€9.04–€13.47cheapest to priciest tracked listing — scored on the share inside $15–$100