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cruella perücke
Skip itSoft demand (-94.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€15.59avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€7.45–€20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,899.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad€24K€24K/yr · 37K searches
Growth
Bad-94.0%90-day search growth — must beat 0% to launch
Returns
Bad13.7%return rate — above 5% kills the launch gate
Signals High Returns