47
contouring stick
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.39–€21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,736.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€7.41avg listing price — sweet spot $15–$100
Market size
Bad€71K€71K/yr · 313K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch