39
concealer
Skip itPrices mostly outside the sweet spot ($2.30–$12.09) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay€178K€178K/yr · 909K searches
Review moat
Bad18,472.34avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€5.24avg listing price — sweet spot $15–$100
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad€2.30–€12.09cheapest to priciest tracked listing — scored on the share inside $15–$100