58
color shampoo
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.80avg listing price — sweet spot $15–$100
Review moat
Good1,189.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€2.41–€29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€276K€276K/yr · 213K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand