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collodium
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good866.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.84avg listing price — sweet spot $15–$100
Price range
Okay€5.90–€20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Bad€39K€39K/yr · 32K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand