38
cocoa butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Avg price
Okay€9.20avg listing price — sweet spot $15–$100
Review moat
Bad6,026.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad€79K€79K/yr · 209K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€5.05–€14.91cheapest to priciest tracked listing — scored on the share inside $15–$100