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cleansing balm
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.61avg listing price — sweet spot $15–$100
Price range
Good€5.28–€33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,095.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad€88K€88K/yr · 81K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch