51
cleanser
Worth a lookShows low returns (0.1%), but soft demand (-16.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€199K€199K/yr · 330K searches
Review moat
Okay3,073.48avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.46avg listing price — sweet spot $15–$100
Price range
Bad€2.76–€18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand