40
clay mask
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good€14.85avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.35–€24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,552.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€51K€51K/yr · 68K searches