47
builder gel in a bottle
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great€4.91–€46.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.05avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,666.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad€53K€53K/yr · 134K searches
Brand share
Bad97%top-5 brand share — brand-locked demand