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body butter
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good€321K€321K/yr · 455K searches
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.35–€22.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.23avg listing price — sweet spot $15–$100
Review moat
Bad4,445.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand