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Skip itSoft demand (-77.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Great€15.03avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good€6.74–€25.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,940.68avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad€35K€35K/yr · 47K searches
Growth
Bad-77.7%90-day search growth — must beat 0% to launch