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blau shampoo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.36avg listing price — sweet spot $15–$100
Market size
Okay€186K€186K/yr · 221K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,257.44avg incumbent reviews — the moat a new listing must climb
Price range
Bad€6.46–€16.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Quality Gap