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50

black opium parfüm damen

Worth a look

Shows low returns (0.6%), but soft demand (-25.4% this quarter) keeps it on the watch list.

Market size 63Growth 12Conversion 39Competition 25Returns 97Price range 73Avg price 84Brand share 69Review moat 91Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great176

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€75.03

avg listing price — sweet spot $15–$100

Price range

Good€45.02–€119.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good€573K

€573K/yr · 247K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Search terms