30
bepanthol lippencreme
Skip itSoft demand (-54.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,374.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€5.71avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad€48K€48K/yr · 63K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-54.4%90-day search growth — must beat 0% to launch
Price range
Bad€1.85–€7.89cheapest to priciest tracked listing — scored on the share inside $15–$100