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benzoylperoxid waschgel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great€18.03avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great€8.75–€36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€746K€746K/yr · 502K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,701.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand