56
beauty
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Great€0.74–€79.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.48avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€217K€217K/yr · 2.1M searches
Review moat
Bad13,103.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand