56
beauty case
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible€30.60avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great€8.76–€108.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good747.06avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Okay€163K€163K/yr · 968K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand