51
beauty blender
Worth a lookShows low returns (0.7%), but soft demand (-19.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good€416K€416K/yr · 713K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.28–€21.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€8.84avg listing price — sweet spot $15–$100
Review moat
Bad13,572.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.1%90-day search growth — must beat 0% to launch