48
bb cream
Skip itSoft demand (-14.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay€3.99–€22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€210K€210K/yr · 583K searches
Avg price
Okay€10.61avg listing price — sweet spot $15–$100
Review moat
Okay2,855.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch