41
based sea salt spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great237.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.38avg listing price — sweet spot $15–$100
Price range
Great€8.42–€53.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Market size
Bad€50K€50K/yr · 298K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand