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51

bakuchiol

Worth a look

Shows low returns (0.3%), but soft demand (-32.4% this quarter) keeps it on the watch list.

Market size 26Growth 9Conversion 53Competition 61Returns 99Price range 73Avg price 78Brand share 50Review moat 61Quality gap 62

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€16.34

avg listing price — sweet spot $15–$100

Price range

Good€6.31–€38.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,067.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay€104K

€104K/yr · 146K searches

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

Products