44
bären ohren
Skip itSoft demand (-95.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible39.26avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.60avg listing price — sweet spot $15–$100
Market size
Bad€59K€59K/yr · 140K searches
Growth
Bad-95.8%90-day search growth — must beat 0% to launch
Price range
Bad€2.21–€10.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier