51
badesalz
Worth a lookShows low returns (0.3%), but soft demand (-32.4% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Good€567K€567K/yr · 1.4M searches
Price range
Good€0.75–€37.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,407.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad€4.71avg listing price — sweet spot $15–$100
Growth
Bad-32.4%90-day search growth — must beat 0% to launch