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babor cleansing
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.72avg listing price — sweet spot $15–$100
Price range
Good€5.59–€35.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,150.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay€202K€202K/yr · 122K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-12.3%90-day search growth — must beat 0% to launch