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alpha arbutin
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.38avg listing price — sweet spot $15–$100
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Price range
Good€6.43–€23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,875.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad€71K€71K/yr · 88K searches
Competition
Bad82%top-5 click share — a locked-up shelf