40
adventskalender make up
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€47.68avg listing price — sweet spot $15–$100
Review moat
Good951.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay€9.68–€192.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Market size
Bad€0€0/yr · 587K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale