43
212 parfum men
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible€38.31avg listing price — sweet spot $15–$100
Price range
Great€6.89–€84.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,079.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€4K€4K/yr · 47K searches