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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great€2.0M€2.0M/yr · 1.7M searches
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.45avg listing price — sweet spot $15–$100
Price range
Good€2.58–€40.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,442.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality