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56

feliway

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 14Conversion 92Competition 23Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 78

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€26.34

avg listing price — sweet spot $15–$100

Price range

Incredible€15.40–€51.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.3M

€1.3M/yr · 447K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,046.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand