59
pla
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Incredible€2.6M€2.6M/yr · 5.6M searches
Competition
Great28%top-5 click share — an open shelf
Price range
Great€6.55–€52.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€16.28avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,128.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.2%90-day search growth — must beat 0% to launch