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58

eierkarton

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 17Conversion 52Competition 79Returns 97Price range 86Avg price 95Brand share 51Review moat 95Quality gap 43

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Review moat

Incredible91.12

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€23.55

avg listing price — sweet spot $15–$100

Price range

Great€8.89–€66.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€182K

€182K/yr · 183K searches

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch