74
drahtseil
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Growth
Great+94.4%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Review moat
Great428.1avg incumbent reviews — the moat a new listing must climb
Price range
Great€4.20–€53.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.06avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good€298K€298K/yr · 423K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality