53
base 50/50
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great€18.78avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good534avg incumbent reviews — the moat a new listing must climb
Market size
Good€728K€728K/yr · 468K searches
Price range
Good€9.71–€24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality