44
winterjacke jungen
Skip itSoft demand (-90.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible€39.10avg listing price — sweet spot $15–$100
Price range
Great€9.05–€83.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great313.5avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€104K€104K/yr · 1.1M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-90.1%90-day search growth — must beat 0% to launch
Returns
Bad18.6%return rate — above 5% kills the launch gate