52
winterjacke herren
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but soft demand (-62.3% this quarter) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible€40.90avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great€15.60–€112.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€507K€507K/yr · 10.3M searches
Review moat
Okay1,595.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.3%90-day search growth — must beat 0% to launch
Returns
Bad14.6%return rate — above 5% kills the launch gate