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winterjacke damen
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but soft demand (-62.1% this quarter) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible€39.36avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good930.7avg incumbent reviews — the moat a new listing must climb
Price range
Good€15.29–€149.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€499K€499K/yr · 12.7M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.1%90-day search growth — must beat 0% to launch
Returns
Bad14.7%return rate — above 5% kills the launch gate