50
weißer rock
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (14.6%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€17.07avg listing price — sweet spot $15–$100
Review moat
Great463.55avg incumbent reviews — the moat a new listing must climb
Price range
Good€8.32–€32.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad€49K€49K/yr · 369K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad14.6%return rate — above 5% kills the launch gate