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weiße socken
Launch itA $3.2M/yr market growing +7.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible€3.2M€3.2M/yr · 4.8M searches
Competition
Great31%top-5 click share — an open shelf
Avg price
Good€14.08avg listing price — sweet spot $15–$100
Price range
Good€2.78–€33.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,343.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand