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weihnachts tshirt
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great257.24avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good€14.10avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€7.97–€25.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€147K€147K/yr · 853K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.6%90-day search growth — must beat 0% to launch