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52

unterhemden damen

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 17Growth 58Conversion 4Competition 95Returns 22Price range 64Avg price 78Brand share 86Review moat 23Quality gap 68

Competition

Great20%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great€16.14

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€6.57–€29.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+32.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,981.33

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Market size

Bad€67K

€67K/yr · 1.2M searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

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