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52

union berlin

Worth a look

Shows a sweet-spot price point ($31.18 avg), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 16Conversion 8Competition 87Returns 91Price range 87Avg price 95Brand share 75Review moat 91Quality gap 43

Avg price

Incredible€31.18

avg listing price — sweet spot $15–$100

Review moat

Great181.54

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Price range

Great€5.30–€99.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€24K

€24K/yr · 127K searches

Reviews