50
tunnel
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Review moat
Great290.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay€11.13avg listing price — sweet spot $15–$100
Price range
Okay€5.32–€21.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€85K€85K/yr · 593K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale