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42

thermoshirt damen langarm

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Soft demand (-92.6% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 14Competition 85Returns 12Price range 82Avg price 78Brand share 69Review moat 61Quality gap 63

Competition

Great30%

top-5 click share — an open shelf

Price range

Great€6.50–€57.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€16.36

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,064.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€68K

€68K/yr · 361K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Growth

Bad-92.6%

90-day search growth — must beat 0% to launch

Products